Facebook is changing the logo. This information has hit the whole world.
A risky move especially when we talking about such giant company.

Where did the idea for such a big marketing step come from?

The official version concerns the unification of visual identity of brands that Facebook possesses.
It’s about Instagram, Messenger, Oculus, Workplace, Portal, Calibra and also the popular WhatsApp messenger.

Nowe logo przedstawione zostało w kilku wersjach kolorystycznych, każda dedykowana konkretnemu podmiotowi. To komunikat dla użytkowników, by nie wątpili, kto jest właścicielem tych aplikacji.

The new logo has been presented in several colors, each dedicated to a specific application. This is a message for users not to doubt who owns those ones.
Marketing specialists speculate, however, whether change is not a world-old trick aimed at diverting attention from bad luck and negative opinions about the portal.

In addition, the “News” service will appear, which would provide users with authorized information in a personalized way. Facebook promises that these will be high-level articles.

We can’t wait!